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22nd February 2023  Product update: newprotein staff writer

Vegan Meat Alternatives Take a Step Closer to a Delicatessan Near You

Leading foodTech developer of plant-based alternatives Vgarden, Ltd. has announced the global launch of its vegan line of deli meats to be jointly manufactured with the major Israel-based supermarket chain and meat delicatessen producer, Tiv Taam. This collaboration will be instrumental in boosting Vgarden’s production capacity.

In a strategic move to expand into the global vegan market, Tiv Taam signed an exclusive production agreement with Vgarden to produce a series of kosher pea protein-based meat substitute products developed by the start-up in its new manufacturing plant. The portfolio will encompass a range of pepperoni, ham, chicken, turkey, and other cold-cut alternatives.

Vgarden’s range of vegan deli meats is based on pea protein and coconut oil, boasting up to 26.5% protein by weight—equal to or more than their conventional animal protein counterparts. They contain no soy, are low in carbs, are non-GMO, and can be cold-stored for up to six months. The company’s unique propriety production method enables the vegan deli meats to be produced easily in existing production lines in any traditional factory.

Tiv Taam recently purchased a new, spacious manufacturing facility in Haifa dedicated to the production of kosher and vegan foods.

Vgarden develops and markets a comprehensive range of products based for the plant-based, alt-protein market, ranging from dairy, meat, and fish alternatives, and includes soft and hard cheeses, spreads, filled pastries, minced and deli meat lines as well as nuggets. The company initially marketed its innovative portfolio in Israel under the MashuMashu brand. Last month, it rolled out its pea protein-based adaptation of tinned tuna in response to the global crisis of overfishing and declining populations of wild-caught tuna.

The deli slices received a warm welcome in Australia, where they are available in retail stores across the country under a selection of private brands “powered by Vgarden.” Its cured deli meats alternative is currently the top category seller there. The deli meat line’s Australian debut follows the establishment of a factory in Sydney a year ago in agreement with Cale and Daughters, PTY Ltd., producers and distributors of plant-based foods.

The global plant-based meat market currently is worth more than USD 5B and is projected to surpass USD27B by 2030. The massive growth is driven by increasing consumer concern for sustainability and animal welfare, along with consumers' openness to novel plant-based foods.

This strategic cooperation with the Tiv Taam will enable our company to significantly increase production to meet anticipated demands in the US and internationally, as well as accelerate the pace of development of Vgarden products,” says Ilan Adut, CEO of Vgarden.

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Date Published: 22nd February 2023

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