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18th May 2022 Product update: Newprotein Staff Writer
PIP International Introduces UP.P™ 'The Ultimate Pea Protein'
PIP International (PIP) is a Canadian Ag-tech plant-based processor who are introducing a groundbreaking technological breakthrough in plant proteins. The innovative technology has finally cracked the code on pea protein's poor taste, colour, texture and compromised performance, driving "UP" industry standards and the potential to shift consumers' enjoyment of plant-based foods.
UP.P™ or 'Ultimate Pea Protein' offers what no other pea protein can, a demonstrable visual appeal and superior functionality while providing a level of affordability that is attracting global attention from leading food manufacturers.
In 2020, PIP International, a privately owned Canadian-controlled corporation, secured an exclusive master license agreement for the rights to use and sub-license a transformative "coercion" technology. By using a targeted reaction, under strict parameters, the process quickly but gently separates or "coerces" out the proteins without damaging their functional properties. In addition, PIP demonstrates evidence of their commitment to the environment by harnessing alternate industry technologies to significantly reduce water, generate and store abundant green power, eliminate waste, and drastically drop the natural gas demands.
"The growing demand for plant proteins is at an all-time high, but consumers still want more enjoyable and sustainable plant-based options. PIP's UP.P™is responsibly extracted with an unrelenting focus on a neutral taste without diminishing performance, creating a product with the unparalleled potential to disrupt the industry," said Christine Lewington, CEO of PIP International. "PIP is excited to introduce UP.P™, as we saw what others have seen, but we are now doing what others have never done."
Knowing where our food comes from and how it is processed is changing how many companies do business. To implement full transparency of PIP's supply chain, in late 2021, PIP secured the required acres to grow their current and future pea demand. PIP has the unique ability to implement a leading-edge Ag-tech traceability program, controlling from seed to final protein.
Date Published: 18th May 2022
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Note: This content has been edited by a newprotein.net staff writer for style and content.
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