Discover EXBERRY^® Shade Vivid Orange: a clean-label, natural orange color made from non-GMO paprika, perfect for snacks, confections, and more.

Color does much more than catch the eye—it’s the most powerful storytelling tool you have to make a lasting first impression. Vibrant, clean-label shades turn heads, inspire curiosity, and impact how consumers experience flavor, quality, and your commitment to authenticity. That’s why having a bold, natural orange is an essential asset for your color toolbox.

Introducing EXBERRY^® Shade Vivid Orange: a clean-label innovation made from non-GMO paprika. It provides vibrant orange shades without relying on traditional paprika oleoresins or extracts. While performing just as effectively, it stands apart for its transparency, sustainability, and clean processing. Whether you’re crafting fish alternatives, fruit gums, or snacks, EXBERRY^® Shade Vivid Orange delivers vibrancy, natural appeal, and clean-label transparency.

What sets EXBERRY^® Shade Vivid Orange apart?
When compared to the paprika oleoresins and extracts that have long been used in the food industry, EXBERRY^® Shade Vivid Orange offers several key advantages:

1. Cleaner processing method—No chemical solvents
EXBERRY^® Shade Vivid Orange is processed using traditional physical methods such as crushing, blending, and filtering, without the use of chemical solvents like ethanol. This ensures the color is halal and kosher certified while aligning with clean-label trends.

2. Clean-label color solution
In many parts of the world, Shade Vivid Orange is recognized as a food ingredient, not an additive. In the EU and UK, it can be labeled as “paprika oil,” while in the United States, it is listed as “Paprika (Color).” This clean-label status makes it a versatile and transparent color solution for global markets.

3. Vibrancy that attracts consumers
Shade Vivid Orange delivers a bright, captivating hue that elevates visual appeal in diverse food applications. From gummies to ice cream and baked goods, its striking color draws attention and enhances shelf appeal.

4. Non-GMO and responsibly sourced
The paprika used is non-GMO and grown by contract farmers in long-term partnerships. This ensures consistent raw material quality and availability throughout the year while also supporting stable pricing. The crops are fully traceable and grown in compliance with GNT’s rigorous sustainability standards, ensuring a responsible, eco-friendly supply chain.

5. Exceptional performance backed by expert support
Last but certainly not least, Shade Vivid Orange delivers cost-effective, stable performance across diverse environments, maintaining its brilliance through pH, heat, and light variations. With both water-dispersible and oil-soluble formats, it offers exceptional versatility for a wide range of applications. And with the GNT team by your side, you’ll have expert support every step of the way—from ideation and development to a successful launch. 

Download the free fact sheet.