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10th March 2022  Content supplied by: Perfect Day Inc

Perfect Day and betterland foods™ Launch the First Animal-Free Milk

Perfect Day, Inc., creator of the world’s first animal-free dairy protein, and betterland foods™, announced the first-ever retail launch of animal-free milk betterland milk™.

The product combines a plant-based recipe with Perfect Day’s fermentation-based whey protein, which has the same properties of the one obtained from cows.

betterland milk is creamy and rich and performs better than other plant-based milks, while delivering the same cooking, whipping, steaming, frothing, and baking functionality. It contains only MCT and sunflower oils, has less sugar than traditional cow milk, and it’s free from lactose, cholesterol, hormones, and antibiotics.

betterland foods is a new company from food industry pioneer Lizanne Falsetto, who brings 20 years of experience to the alternative protein sector after growing her first company, think!®, from her kitchen table. During this time, think! was the first protein bar that was also sugar- and gluten-free. The brand was acquired by Glanbia in 2015.

When Falsetto set out to find a clean and sustainable protein source for betterland foods™, she was introduced to Perfect Day founders, Ryan Pandya and Perumal Gandhi. “In the five years after selling Think!®, I kept an eye on the space of protein innovation,” said Falsetto. “When I saw what Ryan and Perumal were doing to cultivate nutritious, more sustainable milk proteins, I was compelled to not only get back into the industry, but to develop products that taste great and are better for the planet. That’s when betterland foods™ was born.”

“We can finally deliver a product consumers have been asking us for since day one and give the world another way to enjoy the milk we’ve loved for literally thousands of years — now with much less impact on the planet,” said Pandya. “We only wanted to launch milk when we knew we could deliver a no-compromise option for consumers, and we’re delighted to be doing just that with betterland foods™ and Lizanne. Her legacy as a protein pioneer and her track record for scaling CPG brands will help bring our protein to even more people while deepening our relentless commitment to quality and sustainability.”

betterland foods is launching two varieties of betterland milk: Whole and Extra Creamy. The product will debut at Expo West this March and will launch in retail stores soon after. 

Perfect Day supports companies in developing, scaling, and commercializing next-generation products that satisfy market demands and champion a path toward a sustainable future. The company's flagship product, the world's first precision-fermented protein, debuted in 2020 and today can be found in ice creams, cream cheese, baked goods, and sports nutrition products across the U.S., Hong Kong, and Singapore. Instead of relying on cows, Perfect Day utilizes microflora to create its proprietary milk protein.

An ISO compliant, third-party reviewed life cycle assessment (LCA) found that Perfect Day's whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97%, and non-renewable energy use by up to 60%, when compared to conventional production methods. 

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Date Published: 10th March 2022

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