Innovative Protein Brands at IFE 2025
IFE, part of Food, Drink & Hospitality Week, returns to Excel London on 17-19 March 2025, offering an unparalleled opportunity for networking, insightful discussions, and a showcase of high-quality brands.

For over 40 years, IFE has been an essential trade event for food, drink, and hospitality professionals, providing a platform to discover the latest trends and innovations shaping the UK and international food and drink landscape. With 15 dedicated food and drink zones, the show reflects the breadth and diversity of the industry, from speciality foods to health, organic, and natural products.

As the food industry evolves, alternative and innovative protein sources are gaining momentum. IFE 2025 will welcome a number of pioneering brands showcasing the latest developments in plant-based, allergen-free, and sustainable protein solutions.

Here are some of the key exhibitors to watch:

• Atura Proteins
  Atura Proteins is redefining plant-based protein with sustainable ingredients derived from nature. Specialising in chickpea protein, red lentil protein, and fava bean protein, Atura harnesses scientific expertise and market insights to deliver high-quality, plant-based protein solutions.

 

• Breakfast Food Production
  A leader in high-protein cereals and crispy bars, Breakfast Food Production offers nutritious options that cater to modern consumer demands. Their products are crafted using soy and pea protein blends, free from sugar, carbohydrates, gluten, lactose, and synthetic additives. With varieties such as cocoa-glazed crispy ball bars and honey-glazed breakfast rings, they provide a convenient and delicious way to boost protein intake.

 

• Novo Farina
  Sustainability meets innovation at Novo Farina, where yellow peas and pulses are transformed into high-protein, allergen-free ingredients. Their products support plant- based food development and offer a versatile protein alternative for food manufacturers, brands, and foodservice operators looking to reduce meat content in their offerings.

 

• Protein Pasta by Otelia/Chowtime
  Otelia’s high-protein pasta and noodles provide a nutrient-dense alternative to traditional options. Made from ingredients like chickpeas and black beans, their range includes Organic Edamame Fettuccine, Black Bean Spaghetti, and Soy Bean & Chickpea Spaghetti—perfect for consumers seeking a plant-based protein boost without compromising on taste or texture.

 

• Sunfly
  Sunfly is on a mission to revolutionise sunflower seed processing, creating top 14 allergen-free, high-protein products such as sunflower seed butter, "milk," cold- pressed oil, and protein powder. Sunflower seeds are rich in protein, fiber, vitamin E, zinc, and magnesium, making them a sustainable and nutritious choice. With global sunflower seed production reaching 50 million tonnes annually, Sunfly is tapping into this resource to drive sustainable dietary transformation.

 

• Sun & Seed
  Using a cold-press process to extract oil, Sun & Seed creates protein-rich plant-based powders from seeds like chia, hemp, hazelnut, almond, and pumpkin. Their organic protein powders offer a clean, natural source of plant protein, perfect for health-conscious consumers and manufacturers looking for sustainable ingredient alternatives.

 

• Wriggle
  Crickets—the original superfood—are at the heart of Wriggle’s mission to create the ultimate meat alternative. Packed with protein, omegas, and gut-friendly fibres, Wriggle’s cricket-based burgers and meatballs deliver on nutrition, sustainability, and flavour. As one of the most eco-friendly animal proteins available, cricket-based products are set to play a growing role in the future of food.

IFE 2025 is the ideal platform to explore the latest in alternative proteins and sustainable food innovation. These pioneering brands exemplify the future of protein, offering solutions that meet evolving consumer demands while prioritising health and environmental impact. Don’t miss the opportunity to discover the next big thing in protein at IFE 2025.

IFE takes place alongside IFE Manufacturing, The Pub Show, HRC, and International Salon Culinaire on 17-19 March at Excel London.

Find out more and register for your complimentary trade ticket.