• The new formulation uses only 3% cultivated chicken, maintaining the same taste, texture, and experience as conventional chicken.
• The use of a smaller percentage of cultivated chicken and plant proteins reduces production costs.
• Sensory testing has yielded positive feedback on taste, texture, and appearance.

GOOD Meat has announced that cultivated meat will be sold at retail in Singapore. The company is offering a new, lower-cost formulation using just 3% cultivated chicken while maintaining the same taste, texture, and experience as conventional chicken.

GOOD Meat 3 was developed to meet strong consumer demand for cultivated meat in Singapore, and to create opportunities for people to try it in the comfort of their own homes. Using a smaller percentage of cultivated chicken in combination with plant proteins, which have always been used in GOOD Meat’s cultivated chicken products, also helps reduce costs associated with the production of cultivated meat, one of the main challenges that exist to scaling this developing industry.

As consumer studies of cultivated meat have shown, tasting is believing—and that remains true for GOOD Meat 3. Sensory testing has yielded exceptional feedback on measures such as taste, texture, and appearance, a result of GOOD Meat’s patented production process and simple recipe of plant proteins, cultivated chicken, and seasonings that flavor the chicken.

“This is a historic day, for our company, for the cultivated meat industry, and for Singaporeans who want to try GOOD Meat 3,” said Josh Tetrick, co-founder and CEO of Eat Just, the parent company of GOOD Meat. “Before today, cultivated meat had never been available in retail stores for regular people to buy, and now it is. This year, we will sell more servings of cultivated chicken than have been sold in any year prior. At the same time, we know there is much more work to be done to prove that cultivated meat can be made at large scale, and we remain focused on that objective.”

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