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30th July 2024 Content supplied by: Givaudan
Elevating Plant-based Foods: Marrying Taste and Nutrition
According to GlobalData's 2023 Q4 global consumer survey, 81% of people worldwide expressed concern about their health, making it the most influential factor in their food choices. Meanwhile, new labelling regulations and nutritional rating systems, such as Nutri-Score in Europe, are making nutritional information more transparent to consumers worldwide. As a result, consumers are increasingly seeking healthier options without sacrificing quality or, most importantly, taste. This presents a particular challenge for plant-based foods, which typically have unfamiliar textures and flavour profiles. However, there is a growing opportunity to innovate and enhance these aspects to meet consumer demands and preferences.
Food producers are increasingly striving to meet specific nutritional targets within their products, a task that presents several hurdles. Consumer taste preferences that may not always align with nutritional goals. Innovative solutions are required to balance taste and nutritional value in food production.
Givaudan Taste & Wellbeing assists food producers in meeting their nutritional targets and achieving culinary excellence through a holistic and deeply scientific approach. For example, by utilising the company’s cooking cues, TasteSolutions®, Nutri TasteSolutions® and TasteEssentials® ranges, and a robust portfolio of natural offerings, plant-based producers can overcome the challenges of scaling kitchen creations to industrial production without compromising on taste or wellness.
One such ingredient is TasteSolutions® Umami. It adds depth, complexity, and a satisfying savouriness to food products. It enhances the overall organoleptic perception without compromising on clean label standards. It helps achieve that authentic umami flavour in packaged foods without resorting to MSG, yeast extract, or excessive salt. This cost-efficient solution harnesses novel umami taste molecules and proprietary fermentation technologies, allowing brands to enhance flavour intensity and richness in dishes, making every bite more satisfying. It also improves the nutritional profile of products with consumer-friendly labelling. It is ideal for plant-based innovations that require a meaty boost (without the real meat).
Meanwhile, Givaudan’s Nutri TasteSolutions® Sodium helps solve the salt reduction challenge in plant-based products. The range can be used to help replicate the role that salt plays in these applications using proprietary taste ingredients that reassemble salt’s attributes. Working closely with formulation experts, the company can help customers improve their nutritional ratings while still meeting taste expectations.
Another example of how plant-based protein producers can elevate their culinary creations is TasteEssentials® Beef and Chicken, which delivers the true essence of beef and chicken with every bite. These expertly crafted solutions replicate the rich, meaty flavours of various cuts and cooking styles, simplifying production while maintaining the authentic taste and texture consumers love. This enhances consumer appeal by providing plant-based products with the savoury richness of meat.
Givaudan taps into its over 250 years of food and flavour science heritage to inform its innovative practices. Its continuous global innovation leads to the launch of new ingredients that support food producers' development needs, including a breakthrough patent-pending process, ten years in the making, which elevates authentic cooking cues and encapsulation technologies for plant-based products.
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Date Published: 30th July 2024
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