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27th January 2022  Content supplied by: SuperMeat

In a Blind Tasting of Cultivated vs. Traditional Chicken, Judges Couldn't Tell Them Apart

Cultivated meat company SuperMeat announced the results of the first-ever blind tasting of cultivated vs traditional chicken. The tasting found the two to be indistinguishable.

The event took place at SuperMeat's Tel Aviv restaurant The Chicken, the world's first dining venue to serve cultivated chicken dishes, adjacent to SuperMeat’s production plant. 

Three professional chefs, including MasterChef judge Michal Ansky, gathered to judge the side-by-side tasting. Each participant received ground cultivated and traditional chicken without any seasoning, processing or flavor overlay. All judges found it very challenging to pick which chicken was which, stressing how similar the samples were in taste, texture and substance.

When cultivated chicken was finally revealed, Ansky was surprised to hear that her guess was wrong. “I'm extremely happy I was wrong, for one of the first times in my life,” she said. “This kind of breakthrough has been a long time coming. As someone who loves chicken and incorporates it into family meals regularly, it's inspiring to see a more sustainable future can be achieved via cultivated meat.”

Hosting the world's first blind tasting of cultivated meat was a demonstration of SuperMeat’s belief that transparency should lead the food industry's journey to a more just and sustainable system. The company was the first one to open its pilot production plant to the world, providing an unfiltered end-to-end view of its manufacturing, from the plant floor to the open kitchen serving cultivated meat dishes. 

"Now that we've shown that cultivated meat and traditional meat can be indistinguishable, the potential impact on how companies develop and produce meat products today, and consequently potential impact on our planet, is monumental," said Ido Savir, SuperMeat CEO.

SuperMeat is the first B2B company to address the entire category of poultry meat from fat to muscle, providing a complete solution to cultivated meat production. Its proprietary cultivated meat platform allows food companies to be at the forefront of the emerging cultivated meat industry and manufacture a wide range of products containing cultivated meat.

To learn more about SuperMeat, visit:



Date Published: 27th January 2022

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