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17th February 2021  Product update: new protein staff writer

Alt-Meat Company to Expand Portfolio with Investment


Alt-Meat innovator Redefine Meat has announced the completion of a $29 million (USD) A-series funding round led by Happiness Capital and Hanaco Ventures.

They are joined by CPT Capital, a leading alternative protein investor and early supporter of Redefine Meat, as well as other notable new international investors including Losa Group, Sake Bosch, and K3 Ventures.

The investment will be used to expand the company's meat portfolio and support its commercial launch and international growth in 2021, on the back of the slated completion of a large-scale production facility for Redefine Meat's industrial 3D Alt-Meat printers.

Redefine Meat's patented industrial-scale digital manufacturing technology achieves the unbelievable: delivering high-quality, sustainable plant-based meat products with a taste and mouthfeel indistinguishable from traditional animal meat.

"We are thrilled to have concluded this round of funding with such a unique and diverse group of highly experienced, professional investors who share our vision," says Eshchar Ben-Shitrit, CEO and Co-founder of Redefine Meat. "This funding, which was concluded faster and better than we could have imagined a year ago, is a major step towards becoming the world's biggest alternative meat company by 2030."

Previously, Redefine Meat achieved its first strategic agreement with premium-quality Israeli meat distributor, Best Meister, following the success of the world's largest blind-tasting of alternative meat co-organised by the two companies, which demonstrated 90% acceptance rate amongst meat-eaters.  


    

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Date Published: 17th February 2021

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Note: This content has been edited by a newprotein.net staff writer for style and content.


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