Alt Dairy Future, a new global marketing community for alt-dairy products or brands relaunches today. Formerly known as Ministry of Mylk, the new community is designed to encourage dairy alternatives to join forces to accelerate the switch away from conventional dairy.

The launch coincides with the community’s two new consumer-facing initiatives. A website at Altdairy.org will give brands a place to talk to consumers about the benefits of dairy alternatives and the new Alt Dairy mark has been created to act as the industry’s unifying symbol of trust and pride.

Alt Dairy Future CEO Adrian Dinsdale said: “We’ve spent the last year listening and learning and we’re excited to bring all alt-dairy products together, be they plant-based or animal-free, under this one mark and consumer website. As a community, Alt Dairy Future is committed to helping the world’s great alt-dairy brands tell their stories, accelerate growth and make dairy alternatives the preferred choice for consumers.”

The Alt Dairy Future community is now accepting members, who will benefit from collective marketing initiatives, PR and marketing support, networking opportunities, features on Altdairy.org and the right to carry the Alt Dairy mark on their packaging and other marketing touchpoints for the duration of their membership.

Adrian Dinsdale added: “The alt-dairy space is optimistic and forward-looking and we want to embody that at Alt Dairy Future, offering our members a place where they can share knowledge, collaborate and benefit from unified initiatives in a way that has never existed before.”

Brands can now sign up for annual membership at www.altdairyfuture.com with special reduced rates available until the end of July.