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15th February 2024  Content supplied by: Ingredion Incorporated

A Functional Native, Clean-label Starch with Gelling and Improved Mouthfeel Capabilities


Ingredion Incorporated Launches NOVATION® Indulge 2940 Starch

  • The starch provides a unique texture for gelling and co-texturizing popular dairy and alternative dairy products and desserts. 
  • Offers a consumer-preferred "corn starch" label, more recognized than common texturants like gelatin and carrageenan.
  • Benefits of the starch include cost stabilization and improved cost-in-use due to its reliable supply and local reach.

Ingredion Incorporated, a leading global provider of specialty ingredient solutions to the food and beverage manufacturing industry and pioneer of clean-label ingredients, has announced the launch of NOVATION® Indulge 2940 starch, expanding their line of clean-label texturizers with the first non-GMO functional native corn starch that provides a unique texture for gelling and co-texturizing of popular dairy and alternative dairy products and desserts.

Launching in North America and coming soon to all regions, this functional native starch represents the latest innovation from Ingredion's premier clean-label product pipeline, delivering novel texture and mouthfeel as well as natural claim enablement. NOVATION® Indulge 2940 starch offers a consumer-preferred “corn starch” label, which is highly recognized and more accepted by consumers globally than gelatin, carrageenan, and other common texturants, according to Ingredion’s ATLAS proprietary consumer insights.

Consumers increasingly expect all of the products they buy to have a great texture and flavor, but at the same time to be made with ingredients they recognize and feel good about,” says Jinat Mansuri, technical service manager in the U.S. and Canada.“With NOVATION® Indulge 2940 functional native starch, food brands can formulate popular products – such as yogurts, puddings, and desserts that satisfy both the increasing demand for clean labels and the growing better-for-you foods desire from consumers, and all with an indulgent and appealing texture.”

Consumer interest in the importance of what is listed on a product label has grown rapidly in recent years, with 79% of global consumers stating that they want to recognize a product’s ingredients and 62% stating they always or usually read the back and side of the product package, according to ATLAS. NOVATION® Indulge 2940 functional native starch will help food brands achieve the flexibility required by today’s health-conscious consumer, delivering a clean label ingredient that doesn’t compromise on texture or taste.

Other benefits of NOVATION® Indulge 2940 functional native starch include cost stabilization and potential improved cost-in-use thanks to the ingredient’s reliable supply and local reach. Applications work conducted by Ingredion’s Global Application team demonstrated potential cost parity in formulation and an additional $6.1M in projected revenue per 100,000 metric tons of finished product, according to Ingredion’s ATLAS proprietary product simulator.

Further information on the benefits and potential applications of NOVATION® Indulge 2940 functional native starch, as well as other Ingredion offerings, can be found on the Ingredion website or reach out to Ingredion using the green "Request Information" button below.


    

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Date Published: 15th February 2024

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