Back to Basics: Spotlighting Recognizable Ingredients for the Proactive Consumer
: 15 Feb 2024
Sector: Specialised Ingredients
Webinar Presented by FMCG Gurus & Lubrizol
Consumers are focusing more on prevention than cure and are prioritizing their mental well-being. These proactive consumers are researching different ingredients, looking to improve their diets, and seeking functional products that provide a health boost beyond basic nutrition. They are also seeking products with scientific evidence to support benefit claims and contain recognizable, authentic ingredients.
During this webinar, FMCG Gurus will explain what is behind the growth of proactive consumers who have adopted a long-term approach to wellness and are looking for products they can easily incorporate into their diets and lifestyles. They will also discuss the growing popularity of nutraceutical products, focusing on ingredients and their impact on supporting emotional wellness. Aligning with these trends and illustrating its consumer-focused approach, Lubrizol will showcase the MAGSHAPE™ solution, a concentrated, pleasant-tasting source of magnesium that has been shown to help relax nerve transmission and contribute to proper muscle function to support overall sleep quality.
In addition, as sensory appeal and convenience become more important to consumers, examples of new product launches that support wellness from a holistic perspective and deliver the full sensory potential will also be presented.
What you will learn:
- Understand the evolving needs of the proactive consumer.
- Learn more about the types of ingredients being sought for innovation in dietary supplements.
- Discover how to enhance the consumer experience by delivering both indulgence and proven benefits in a single product.